Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
What’s the real cost of inaccessibility to you?
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Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a disability. Now think about your business. The £17.1 billion figure suggests that around 10% of potential online revenue may be lost because sites don’t work for everyone. You don’t need to assume 10% applies to you. Cut it dramatically. What would just 1% be worth? If you turn over £20m a year, 1% is £200,000. If you turn over £50m, 1% is £500,000. That’s not a national statistic. That’s your number. Don't treat accessibility as a compliance task - treat it as a revenue lever. Ready to begin? Start here. It walks through the strategic path, from product page to checkout, so you can see where friction is most likely costing you sales. Because this isn’t about chasing perfection. It’s about removing the barriers that are already blocking customers who want to buy. Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
The importance of effective Alt Text for product images Hi again 👋 If you were asked to describe this image to somebody in the next room, what would you say? (watch this online) Photo by Dario Valenzuela on Unsplash On a travel blog, you might describe the scene: “Woman leaning against a wall in an industrial alleyway, looking off into the distance.” The focus is the place. The mood. What’s happening. But on a product page, the job is different. Now the image exists to help someone decide...
davedavies.dev March 11th Why site navigation needs to follow standard interaction patterns. Hi again 👋 Navigation is one of the most commercially important parts of any online store. If customers cannot browse categories easily, they never reach the product pages where the sale actually happens. And yet it’s surprisingly common to see navigation that looks polished, but breaks down the moment someone tries to use it without a mouse. This week’s video shows a good example of how that happens....
Hi again 👋 Browser zoom is one of the most commonly used accessibility features on the web. It is relied on by older customers, people with reduced vision, and anyone who needs larger text to read comfortably, to name just a few. In other words, it is not a niche behaviour. It is a normal way people adapt websites so they can read and buy comfortably. When someone zooms the page, they are not just making things bigger. You are changing how the layout behaves. That is often where problems...