Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
What’s the real cost of inaccessibility to you?
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Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a disability. Now think about your business. The £17.1 billion figure suggests that around 10% of potential online revenue may be lost because sites don’t work for everyone. You don’t need to assume 10% applies to you. Cut it dramatically. What would just 1% be worth? If you turn over £20m a year, 1% is £200,000. If you turn over £50m, 1% is £500,000. That’s not a national statistic. That’s your number. Don't treat accessibility as a compliance task - treat it as a revenue lever. Ready to begin? Start here. It walks through the strategic path, from product page to checkout, so you can see where friction is most likely costing you sales. Because this isn’t about chasing perfection. It’s about removing the barriers that are already blocking customers who want to buy. Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Hi again 👋 Browser zoom is one of the most commonly used accessibility features on the web. It is relied on by older customers, people with reduced vision, and anyone who needs larger text to read comfortably, to name just a few. In other words, it is not a niche behaviour. It is a normal way people adapt websites so they can read and buy comfortably. When someone zooms the page, they are not just making things bigger. You are changing how the layout behaves. That is often where problems...
Hi again 👋 Most businesses use analytics tools on their store, and automated accessibility scanners to test their site. That’s good standard practice, and it’s exactly what I’d expect. But unless you're actively manually testing your product pages - there's a very good chance you're in the 94% of stores with accessibility barriers. This week: Here are four ways you can check your own store, for free, and without specialist tools. Try buying something using only the keyboard Put the mouse...
Hi again 👋 Last week's email looked at how AI wants to change how you shop - and why accessible product pages plays a large role in what gets surfaced. I had some good replies - particularly around one question: If accessibility helps AI agents understand our products, is this mainly about future-proofing? It’s a good question, but it slightly misses what’s actually going on. This isn’t really about the future, or what protocol or platform is going to dominate AI sales (Blackberry, anyone?)...