Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
AI is wanting to change how you buy things
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Hi again 👋 I’ve been reading a lot lately about how AI is starting to shape online shopping. Not in a hype-driven “AI will change everything” way, but in a much more practical everyday sense. If you follow even a little tech news, you’ll have noticed the biggest platforms are pushing beyond product recommendations, and starting to experiment with keeping the entire shopping experience in their apps. Amazon has already been experimenting with this (with mixed results), and companies like Google and Shopify are now working on shared standards, like the Universal Commerce Protocol to make this kind of buying possible across more stores. And what's really interesting is AI agents seem to struggle in exactly the same places your real customers do. Product options that only work visually. Prices that change without explanation. Add-to-cart actions with no clear feedback. If a page is confusing for someone using a keyboard or screen reader, it’s usually confusing for an AI too. Read the full article: AI is becoming a new sales channel. Here's how to make sure your products show up. This is fast-moving technology. Does it feel relevant to your store yet, or still a bit theoretical? Hit reply and let me know. Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
The importance of effective Alt Text for product images Hi again 👋 If you were asked to describe this image to somebody in the next room, what would you say? (watch this online) Photo by Dario Valenzuela on Unsplash On a travel blog, you might describe the scene: “Woman leaning against a wall in an industrial alleyway, looking off into the distance.” The focus is the place. The mood. What’s happening. But on a product page, the job is different. Now the image exists to help someone decide...
davedavies.dev March 11th Why site navigation needs to follow standard interaction patterns. Hi again 👋 Navigation is one of the most commercially important parts of any online store. If customers cannot browse categories easily, they never reach the product pages where the sale actually happens. And yet it’s surprisingly common to see navigation that looks polished, but breaks down the moment someone tries to use it without a mouse. This week’s video shows a good example of how that happens....
Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a...