Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
This isn’t about future-proofing.
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Hi again 👋 Last week's email looked at how AI wants to change how you shop - and why accessible product pages plays a large role in what gets surfaced. I had some good replies - particularly around one question: If accessibility helps AI agents understand our products, is this mainly about future-proofing? It’s a good question, but it slightly misses what’s actually going on. This isn’t really about the future, or what protocol or platform is going to dominate AI sales (Blackberry, anyone?) This is about figuring out where your sales are already leaking. And why. What's actually happening?AI agents still behave a lot like hurried customers. They don’t explore or experiment. They don’t push through confusion. If something isn’t clear, they stop (or as we've all discovered, they make it up 😱). When I look at product pages and checkout flows, the accessibility issues appear almost every time, and that matter most aren’t edge cases. They’re basic clarity problems:
Those things already lose sales today. AI just seems to expose them more bluntly. That’s why accessibility keeps coming up in AI conversations. Not because AI needs accessibility, but because accessibility removes ambiguity. It forces meaning to be explicit rather than implied. Next timeNext week I'll have another video walkthrough on a product page showing you a key way to stop accidentally breaking your product pages. Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a...
Hi again 👋 Browser zoom is one of the most commonly used accessibility features on the web. It is relied on by older customers, people with reduced vision, and anyone who needs larger text to read comfortably, to name just a few. In other words, it is not a niche behaviour. It is a normal way people adapt websites so they can read and buy comfortably. When someone zooms the page, they are not just making things bigger. You are changing how the layout behaves. That is often where problems...
Hi again 👋 Most businesses use analytics tools on their store, and automated accessibility scanners to test their site. That’s good standard practice, and it’s exactly what I’d expect. But unless you're actively manually testing your product pages - there's a very good chance you're in the 94% of stores with accessibility barriers. This week: Here are four ways you can check your own store, for free, and without specialist tools. Try buying something using only the keyboard Put the mouse...