Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
This isn’t about future-proofing.
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Hi again 👋 Last week's email looked at how AI wants to change how you shop - and why accessible product pages plays a large role in what gets surfaced. I had some good replies - particularly around one question: If accessibility helps AI agents understand our products, is this mainly about future-proofing? It’s a good question, but it slightly misses what’s actually going on. This isn’t really about the future, or what protocol or platform is going to dominate AI sales (Blackberry, anyone?) This is about figuring out where your sales are already leaking. And why. What's actually happening?AI agents still behave a lot like hurried customers. They don’t explore or experiment. They don’t push through confusion. If something isn’t clear, they stop (or as we've all discovered, they make it up 😱). When I look at product pages and checkout flows, the accessibility issues appear almost every time, and that matter most aren’t edge cases. They’re basic clarity problems:
Those things already lose sales today. AI just seems to expose them more bluntly. That’s why accessibility keeps coming up in AI conversations. Not because AI needs accessibility, but because accessibility removes ambiguity. It forces meaning to be explicit rather than implied. Next timeNext week I'll have another video walkthrough on a product page showing you a key way to stop accidentally breaking your product pages. Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
The importance of effective Alt Text for product images Hi again 👋 If you were asked to describe this image to somebody in the next room, what would you say? (watch this online) Photo by Dario Valenzuela on Unsplash On a travel blog, you might describe the scene: “Woman leaning against a wall in an industrial alleyway, looking off into the distance.” The focus is the place. The mood. What’s happening. But on a product page, the job is different. Now the image exists to help someone decide...
davedavies.dev March 11th Why site navigation needs to follow standard interaction patterns. Hi again 👋 Navigation is one of the most commercially important parts of any online store. If customers cannot browse categories easily, they never reach the product pages where the sale actually happens. And yet it’s surprisingly common to see navigation that looks polished, but breaks down the moment someone tries to use it without a mouse. This week’s video shows a good example of how that happens....
Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a...