Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
What does an accessibility overlay actually look like
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Hi Reader ๐ It's been really interesting reading everyone's responses to the SOEA 2026 report. One thing which surprised many people is this question: Should more traffic mean a more accessible product page? You might expect the busiest stores to be in better shape. After all, they have the most to lose. The State of Ecommerce Accessibility 2026 groups stores by traffic ranking. Here's the share of product pages in each group with at least one critical accessibility issue: Ranked 500,000โ1...
Hi Reader ๐ Exciting week - The State of Ecommerce Accessibility 2026 is out. What is the State of Ecommerce Accessibility report? Over the summer I scanned 59,400 Shopify and WooCommerce product pages, one per store, all from stores ranked among the world's top million websites. The headline stat is this: 64% of product pages had at least one critical accessibility issue. Overall, 96% failed at least one automated accessibility check. And if you've been reading my newsletters for a while,...
Hi again ๐ If a customer clicks "Add to basket" on your best-selling product without choosing a size and nothing is added, what happens next? Perhaps the size selector turns red, or an error message appears on the page. The problem is that neither of these guarantees that your customer knows what went wrong. Questions to ask yourself: Is colour the only clue that something went wrong? A customer with colour blindness may miss that change and not realise anything needs their attention. My...