Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Worldwide record Black Friday sales… but record losses too?
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Hi again 👋 This week businesses are celebrating their record Black Friday and Cyber Monday (BFCM) week sales. But the number almost no one is talking about... is how much was lost because some customers simply couldn’t complete their purchase. Salesforce reports that shoppers spent roughly $336.6 billion online globally over BFCM this year. That is huge! However - based on the best research we have, around 12 percent of online spend is lost because customers with access needs hit barriers they can’t get past. Apply that 12 percent loss rate to the global BFCM number and you get something close to $40 billion lost in a single week. What does this mean for you?Take your own Black Friday or Cyber Monday revenue. Twelve percent of that is your “what if” number - the number that answers what if your site had worked for everyone? What would that look like for your business? This isn't an exact science, and your mileage will vary. The point isn’t the precise figure - but the risk is very real. Unless you’re 100% confident your product pages and purchase journey are accessible, you’re almost certainly leaving money on the table. So a simple question for this week: When was the last time you checked your store for accessibility barriers? If the answer is "I don’t know" or "we’ve never done that", then you don’t need a perfect model to see the risk. Some of your customers tried to buy from you this Black Friday… and went to your accessible competitor instead. If you want to do a quick self-check, here’s where to start: https://davedavies.dev/start-here/product-page-accessibility-guide/ Talk soon, P.S. Thanks for reading - have a great rest of your day. |
davedavies.dev
Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Hi Reader 👋 Black Friday & Cyber Monday is on the horizon again, and last year shoppers worldwide spent a record $132 billion over the BFCM weekend - up 6.4% from 2024. That's a LOT of money moving around over a weekend. And it's the time of year that many marketing teams will start adding countdown timers to emails and to products. But have you ever tested that countdown timer with a screen reader? Visually, a timer does a good job, ticking down to midnight, nudging people to make a...
Hi Reader 👋 It's been really interesting reading everyone's responses to the SOEA 2026 report. One thing which surprised many people is this question: Should more traffic mean a more accessible product page? You might expect the busiest stores to be in better shape. After all, they have the most to lose. The State of Ecommerce Accessibility 2026 groups stores by traffic ranking. Here's the share of product pages in each group with at least one critical accessibility issue: Ranked 500,000–1...
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