Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Worldwide record Black Friday sales… but record losses too?
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Hi again 👋 This week businesses are celebrating their record Black Friday and Cyber Monday (BFCM) week sales. But the number almost no one is talking about... is how much was lost because some customers simply couldn’t complete their purchase. Salesforce reports that shoppers spent roughly $336.6 billion online globally over BFCM this year. That is huge! However - based on the best research we have, around 12 percent of online spend is lost because customers with access needs hit barriers they can’t get past. Apply that 12 percent loss rate to the global BFCM number and you get something close to $40 billion lost in a single week. What does this mean for you?Take your own Black Friday or Cyber Monday revenue. Twelve percent of that is your “what if” number - the number that answers what if your site had worked for everyone? What would that look like for your business? This isn't an exact science, and your mileage will vary. The point isn’t the precise figure - but the risk is very real. Unless you’re 100% confident your product pages and purchase journey are accessible, you’re almost certainly leaving money on the table. So a simple question for this week: When was the last time you checked your store for accessibility barriers? If the answer is "I don’t know" or "we’ve never done that", then you don’t need a perfect model to see the risk. Some of your customers tried to buy from you this Black Friday… and went to your accessible competitor instead. If you want to do a quick self-check, here’s where to start: https://davedavies.dev/start-here/product-page-accessibility-guide/ Talk soon, P.S. Thanks for reading - have a great rest of your day. |
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Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
The importance of effective Alt Text for product images Hi again 👋 If you were asked to describe this image to somebody in the next room, what would you say? (watch this online) Photo by Dario Valenzuela on Unsplash On a travel blog, you might describe the scene: “Woman leaning against a wall in an industrial alleyway, looking off into the distance.” The focus is the place. The mood. What’s happening. But on a product page, the job is different. Now the image exists to help someone decide...
davedavies.dev March 11th Why site navigation needs to follow standard interaction patterns. Hi again 👋 Navigation is one of the most commercially important parts of any online store. If customers cannot browse categories easily, they never reach the product pages where the sale actually happens. And yet it’s surprisingly common to see navigation that looks polished, but breaks down the moment someone tries to use it without a mouse. This week’s video shows a good example of how that happens....
Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a...