Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Worldwide record Black Friday sales… but record losses too?
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Hi again 👋 This week businesses are celebrating their record Black Friday and Cyber Monday (BFCM) week sales. But the number almost no one is talking about... is how much was lost because some customers simply couldn’t complete their purchase. Salesforce reports that shoppers spent roughly $336.6 billion online globally over BFCM this year. That is huge! However - based on the best research we have, around 12 percent of online spend is lost because customers with access needs hit barriers they can’t get past. Apply that 12 percent loss rate to the global BFCM number and you get something close to $40 billion lost in a single week. What does this mean for you?Take your own Black Friday or Cyber Monday revenue. Twelve percent of that is your “what if” number - the number that answers what if your site had worked for everyone? What would that look like for your business? This isn't an exact science, and your mileage will vary. The point isn’t the precise figure - but the risk is very real. Unless you’re 100% confident your product pages and purchase journey are accessible, you’re almost certainly leaving money on the table. So a simple question for this week: When was the last time you checked your store for accessibility barriers? If the answer is "I don’t know" or "we’ve never done that", then you don’t need a perfect model to see the risk. Some of your customers tried to buy from you this Black Friday… and went to your accessible competitor instead. If you want to do a quick self-check, here’s where to start: https://davedavies.dev/start-here/product-page-accessibility-guide/ Talk soon, P.S. Thanks for reading - have a great rest of your day. |
davedavies.dev
Actionable tips to remove the hidden accessibility barriers currently stopping your customers from completing their purchase. Join the top 6% - watch your sales grow, and your brand reputation shines.
Hi again 👋 Research repeatedly shows that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase. That’s not a niche problem. It’s a huge sum of money. Roughly 1 in 5 people in the UK live with a disability. A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a...
Hi again 👋 Browser zoom is one of the most commonly used accessibility features on the web. It is relied on by older customers, people with reduced vision, and anyone who needs larger text to read comfortably, to name just a few. In other words, it is not a niche behaviour. It is a normal way people adapt websites so they can read and buy comfortably. When someone zooms the page, they are not just making things bigger. You are changing how the layout behaves. That is often where problems...
Hi again 👋 Most businesses use analytics tools on their store, and automated accessibility scanners to test their site. That’s good standard practice, and it’s exactly what I’d expect. But unless you're actively manually testing your product pages - there's a very good chance you're in the 94% of stores with accessibility barriers. This week: Here are four ways you can check your own store, for free, and without specialist tools. Try buying something using only the keyboard Put the mouse...